Lethbridge College is dynamic, evolving and growing. While it’s rooted in the land where it resides and the history it celebrates, it also is focused on being ready for the future – because for everything it has done, what it will do going forward is what truly matters. It’s an institution filled with people who dig deep, rise up and make a mark.
This is the feedback received from months of consultations with the college community and partners, and these inspiring and encouraging ideas have formed the basis of Lethbridge College’s new brand campaign, which was proudly launched on campus today.
“Our goal from the onset was to position and differentiate Lethbridge College in a rapidly changing post-secondary environment,” says Brian Freeman, Lethbridge College’s Marketing and Web Services manager. “This was very much a collaborative process, where we reached out to students, staff, alumni, faculty, Indigenous Elders, industry and community for their input.
“Through identifying authentic attributes and values that define who we are as an institution, we developed the What Happens Next Matters Most campaign, which really speaks to the characteristics that ensure student success: preparedness, perseverance, determination and rigour.
“This campaign is really about moments, decisive moments that prepare our students for what’s next in their journey – whether it’s preparing them for success in their careers or continuing on a pathway of life-long learning – these are defining moments for them. In turn, these are also Lethbridge College’s finest moments, so it is very much a shared mantra.”
Fittingly, the campaign slogan is anchored by a complimentary message, “Be Ready.”
The campaign visually captures authentic moments reflecting academic excellence, innovative programming, student life, and varsity and academic success – moments that Freeman refers to as “the Lethbridge College experience – you get a real feeling of who we are when you see this campaign.”
McKim Communications Group, based out of Winnipeg, led the consultation process, collaborating with members of Lethbridge College’s Marketing department and key internal and external stakeholder groups.
“I am so excited by this new brand and the possibilities it presents,” says Dr. Paula Burns, Lethbridge College President and CEO. “It excites me because we are ready. We’re ready to grow, ready to embrace new opportunities and ready to meet new challenges head on. We’re focused on what happens next and this brand gives us the opportunity to share that excitement with the rest of our community.”
The brand was unveiled to students and employees at an event at Lethbridge College on Wednesday morning. While the college’s logo and colours – unveiled at the institution’s 50th anniversary celebrations in 2007 – will remain the same, elements of the new brand campaign and visual identity can already been seen on advertisements throughout the city and on the college’s website. The brand will be integrated into all new materials produced by the college over the next year.
Get a feel for the new brand and view the brand launch video online at lethpolytech.ca.
LISTEN:
-Dr. Paula Burns, Lethbridge College President and CEO
-Brian Freeman, Lethbridge College manager, Marketing and Web Services