A brand is a promise, a big idea that speaks to the heart and mind of the prospective student. It is a collective set of expectations about the experience a student will have at Lethbridge Polytechnic.
All materials distributed from the polytechnic must meet the guidelines of Lethbridge Polytechnic’s brand as outlined by our brand guidelines.
Our Logo
Lethbridge Polytechnic’s logo reflects our connection to the communities and landscape of southern Alberta.
Since the beginning, we’ve been an institution forged to meet the needs of our community. We were born out of innovative and creative thinking. We became Canada’s first publicly funded community college in 1957 to meet the needs of southern Albertans. That focus on students’ needs has not changed. We support and prepare those who look to us for learning, opportunity and belonging. Together, we shape communities for the better.
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The arch represents the coulees and a chinook, while the peaks represent our neighbouring Rocky Mountains and echo the architecture of Centre Core.
The blue-green colour gradient in the logo and throughout our branding signifies our connection to the land and sky. The smooth transition between hues alludes to ongoing changes in society, the economy and students’ needs – and our responsiveness to those changes.
2
The circle symbolizes our inclusive and supportive institution and our reputation for providing a sense of belonging.
A recent survey shows that 90% of our graduating students feel they belong at our institution, compared to 76% of their peers at university.
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The border represents a teepee ring, and can also be found painted on the Val Matteotti Gymnasium floor. This represents our commitment to honouring our place on Blackfoot Territory.
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The text is bold, balanced and with a strong foundation representative of our over 65 years of post-secondary education in Alberta.
Black version
For use in one-colour printing or in black and white applications.
White version
For use on coloured or dark backgrounds or for one-colour swag items.
Inverted version
For use on very dark backgrounds that provide enough contrast for the coloured logo icon.